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Business · Guess the stat

How well do you know small business merchants?

Guess the real numbers behind small businesses, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

About what share of all U.S. businesses are small businesses?

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A man in an apron opens a grocery store door in Portugal, ready for business.
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Today's round

  • 4 stats to guess
  • 1 opinion poll
  • 0 played today

Guess, see the crowd, get the real number. One ranked attempt per day.

Merchant by the numbers

Real figures with their sources. All Merchant facts →

69%

About what share of new small businesses survive at least two years?

Most new small businesses do make it past their shaky first year or two.

Source: U.S. Small Business Administration (2023) en.wikipedia.org

51%

By year five, about what share of small businesses are still operating?

Survival rates drop off notably between the two-year and five-year marks.

Source: U.S. Small Business Administration (2023) en.wikipedia.org

about two-thirds

Since 2007, small businesses have created about what share of net new private-sector jobs in the U.S.?

Small businesses have been the single biggest engine of net new job creation over that stretch.

Source: U.S. Small Business Administration (2023) en.wikipedia.org

What people think about merchants and small businesses

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What's the biggest challenge for small business owners?

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Would you ever start your own small business?

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Questions

How does MerchantSurvey.com work?

Each question asks you to guess a real number about merchants and small businesses. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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